{"product_id":"pureology-pure-volume-volumizing-shampoo","title":"Pureology Pure Volume Volumizing Shampoo","description":"\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003c!-- show up to 2 reviews by default --\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser designed to add fullness, body, and lift to fine, flat, and color-treated hair. Powered by ZeroSulfate technology, it gently removes buildup and excess oil without stripping moisture or fading color. Enriched with Wheat Protein and Eucalyptus Leaf Extract, this vegan formula helps strengthen strands, refresh the scalp, and boost natural volume from the roots. Infused with Pureology's exclusive Antifade Complex®, it supports long-lasting color vibrancy while leaving hair soft, airy, and visibly fuller after every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Gently Cleanses \u0026amp; Removes Buildup\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Adds Lightweight Volume \u0026amp; Lift\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Strengthens Hair with Wheat Protein\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Refreshes Scalp \u0026amp; Enhances Fullness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Sulfate-Free, Vegan \u0026amp; Color-Safe Formula\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":40798416633985,"sku":"B08918B4NQ","price":49.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/6655\/3217\/files\/Untitleddesign_49_1adc2ffc-55c2-4c12-86e7-93613796a7cb.png?v=1782738079","url":"https:\/\/www.equalimagesalon.com.au\/products\/pureology-pure-volume-volumizing-shampoo","provider":"EqualImage Highst","version":"1.0","type":"link"}