{"product_id":"pureology-strength-cure-blonde-purple-toning-shampoo","title":"Pureology Strength Cure Blonde Purple Toning Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePureology Strength Cure Blonde Purple Shampoo is a professional sulfate-free toning cleanser designed to neutralize brassy, yellow tones in blonde, platinum, grey, and silver hair. Its blue-based purple pigments help brighten and refresh color while restoring a cooler, more vibrant blonde tone. Enriched with Keravis® plant-based protein and antioxidant Astaxanthin, this reparative formula strengthens weakened strands, reduces breakage, and supports long-term hair health. Powered by Pureology's exclusive Antifade Complex®, it helps preserve color vibrancy while leaving hair clean, soft, and visibly healthier after every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Neutralizes Brassiness \u0026amp; Yellow Tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Brightens Blonde, Grey \u0026amp; Lightened Hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Strengthens \u0026amp; Repairs Damaged Hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Helps Reduce Breakage \u0026amp; Split Ends\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Sulfate-Free, Vegan \u0026amp; Color-Safe Formula\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":40798416502913,"sku":"B089165CCF","price":55.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/6655\/3217\/files\/Untitleddesign_51_f80357b8-baf7-45c2-a18a-ca770d3bf85c.png?v=1782738963","url":"https:\/\/www.equalimagesalon.com.au\/products\/pureology-strength-cure-blonde-purple-toning-shampoo","provider":"EqualImage Highst","version":"1.0","type":"link"}